Peter Pilotto wins inaugural Swarovski Collective Prize

London-based Peter Pilotto, helmed by Peter Pilotto and Christopher De
Vos, have been crowned winners of the inaugural Swarovski Collective Prize,
an award to celebrate crystal innovation to mark the 15th anniversary of
the crystal maker’s fashion creative platform.

The designer labels from London, New York and Paris that are taking
part in this year’s Swarovski Collective competed for the prize, including
the five London-based members Peter Pilotto, Mary Katrantzou, Marques’
Almeida, Ashley Williams and Huishan Zhang. They were up against talents
including Prabal Gurung, Rodarte, Tim Coppens, Creatures of the Wind, Wes
Gordon, Iris Van Herpen and Masha Ma.

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As winners, Peter Pilotto won 25,000 euros as a reward for their
innovative use of crystals, which comes in addition to the year-long
crystal product and financial support provided by the Austrian company for
their AW15 and SS15 collections. The designer label was named winner due to
their clever use of incorporating the Swarovski crystals into their digital
print pieces, including using the crystals to create flower motifs.

Nadja Swarovski, member of the Swarovski Executive Board, said: “It is
a true pleasure to honour Peter Pilotto with the first Swarovski Collective
Award. Over the past two seasons Peter and Christopher have really pushed
the boundaries of crystal use, creating stunning motifs and employing
challenging new techniques which epitomize the spirit of innovation at the
heart of the Swarovski Collective.”

Peter Pilotto crowned Swarovski Collective Prize winners

Peter Pilotto, added: “We are both extremely honoured and excited to
have won the inaugural Swarovski Collective Award. We have really enjoyed
collaborating with Swarovski, who have been extremely supportive of our
brand.”

Christopher de Vos, commented: “We feel privileged to have been given
the opportunity to work with Swarovski crystals. Craft is such an important
element of our brand and we love finding unique and innovative ways in
which to introduce techniques or incorporate materials such as Swarovski
crystals, striving to always feature them in a way that compliments and
enhances the Peter Pilotto aesthetic.”

The Swarovski Collective was founded by Nadja Swarovski in 1999,
following a collaboration with a young Alexander McQueen, before
establishing the initiative, which encourages designers to use crystals in
their collections. The scheme has helped more than 150 emerging and
established designers over the past 15 years including Jason Wu, Alexander
Wang, Proenza Schouler, and Marios Schwab.

The Swarovski Collective will continue its 15th anniversary celebration
with a special exhibition and event held in partnership with Dazed during
London Fashion Week in September.

Images: Swarovski/Peter Pilotto

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