New design for Moschino London store

Dreamlike designer label Moschino completely renovated its London boutique. Located at 28/29 Conduit Street of the British capital, the 140 square meter single floor space is dedicated exclusively to the sale of the Moschino couture clothing and accessories collection.

To respect the Victorian architecture of the building that houses the boutique, a concept was created inspired by Moschino’s surreal imagery. There are white panels with gold trompe l’oeil drawings of cupboards, vases, glasses and lamps that recreate the furnishings of a traditional London home.

The chandelier is a massive Moschino bracelet and is charmed up with heart shaped bags and high-heeled shoes, dangling from the ceiling. Following the same style, the display panel is covered in bracelet chain with umbrella, bag and shoe charms.

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