London rocks in Paris

From London to Paris, UK’s up and coming fashion designers are on show at the British Fashion Council’s London Rocks showroom until 7th October. Located at 40 Rue Richelieu in the 1er Arrondisement in Paris, this design collective includes representatives from British Fashion Council emerging design talent support scheme New Generation and Fashion Forward emerging talent incubator Fashion East, plus guest designers Linda Farrow and Les Chiffoniers.

This pop-up showroom is a core element of the British Fashion Council’s support and mentoring platform for rising London-based designer businesses. It aims to brand and promote London design internationally and to generate new export business contacts for London designers in Paris. It is an essential part of the British Fashion Council’s strategy to foster the business growth of London based designers through providing knowledge, logistical and financial support in sales, marketing, production and distribution.

London’s budding designers include Erdem from Fashion Forward, several NewGen talent like House of Holland and Danielle Scutt, from Fashion East Natascha Stolle is among the selected few, and special guests are Todd Lynn, Linda Farrow and Les Chiffoniers.

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