US designer denim label J Brand has signed an exclusive deal with UK fashion retailer Topshop to launch a limited-edition capsule collection. The new line, J Brand for Topshop, will debut in Topshop’s Oxford Circus flagship store at the end of November and be available through January 2009. “We see this collaboration with Topshop as a great opportunity to be part of a groundbreaking company, and create a special product for them that is in keeping with our aesthetic, yet presented in a new way,” said Susie Crippen, J Brand co-founder and creative director.
J Brand for Topshop will consist of three low-rise styles named for the New York boroughs and neighbourhoods that exemplify the styles of the women who wear them. The retail price point for this limited collection is GBP89 ($165).
Mary Homer, managing director of Topshop, said: “Topshop has established a reputation for producing its own new, leading-edge jeans and we’re proud to build on this by working with the original cult jeans brand – J Brand.”
Image: J Brand
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