Global expansion for Mustang

Jeanswear brand Mustang launched its very first flagship store in Hong Kong. Set over 150 m2, the new Mustang shop is located in prime shopping area the Silvercord mall.

Heiner Sefranek, Mustang’s owner and managing partner, comments: “The opening of the first company-owned MUSTANG store in Asia is a historic and very exciting moment. It is also a very important step within the scope of our internationalization strategy.”

Founded in 1932, the German company launched an office in Hong Kong opened early this year, which is in charge of sales and marketing activities in Asia. The office is also responsible for expanding key partnerships in retail and distribution and increasing brand presence in the region. Driving the number of shop-in-shops in Asia is also an integral part of the strategy.

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