The hashtag “CVSDeniesCare” began trending on Twitter on Thursday over reports that reimbursement changes for mail-order services could threaten women’s access to birth control.
The phrase was trending nationally with more than 37,000 tweets after it was reported that CVS Caremark will be cutting reimbursement rates for customers who get birth control delivered straight to their doors.
Ilyse Hogue, the president of advocacy group NARAL Pro-Choice America, sounded the alarm on Twitter, saying the move would make access to the prescriptions “more expensive and potentially out of reach for tens of thousands of women who for many reasons cannot get to the pharmacy every month.”
Hogue noted that women need birth control delivery for a variety of reasons, such as “physical challenges getting to the pharmacy, living in very rural areas, simple privacy concerns, or something else.”
“It really doesn’t matter,” Hogue wrote. “What matters is that they should not be financially punished by CVS.”
It is unclear if the changes have already gone into effect.
Pill Club, one of the startups affected by the change, said in a statement to The Hill that they aim to prescribe and deliver birth control to patients who are “particularly vulnerable,” such as women of color, young women and low-income women without insurance.
“In fact, more than half of our patients said that without Pill Club, they would likely have to stop using birth control altogether,” said Ali Hartley, vice president of legal compliance at Pill Club. “Now, CVS is choosing to deprive tens of thousands of these women of the right to make personal decisions about their own health care. We’re urging CVS to reverse course and be a leader in the fight to help women get the basic health care they need.”
Pill Club wrote in an online plea that they believe CVS “simply doesn’t understand how devastating these cuts will be to Pill Club and the women we serve. We believe they are trying to save money without knowing all of the consequences.”
The company said it “will have no choice” but to stop serving people with CVS Caremark pharmacy benefits unless they can convince the company to reverse course.
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“The reality is that we would be out of business if every pharmacy manager did what CVS is doing,” Pill Club wrote online. “And thousands of women would be without the birth control they need.”
In a statement, a spokesperson for CVS Caremark said Pill Club’s claims are “extremely misleading,” adding that there was “no impact” on the company’s customers’ access to contraceptives.
“We are committed to providing access to women’s health care and it is irresponsible for Pill Club to suggest otherwise in an effort to maximize their profits at the expense of our PBM clients,” the spokesperson said.
“We remain committed to providing plan design options for our clients that includes coverage for contraceptive products, including birth control pills.” the spokesperson added.
The Hill has reached out Nurx and Hers, other companies that prescribe birth control online and ship it to their customers, to see if they would be affected.
Thousands of social media users took to Twitter using the hashtag “CVSDeniesCare” to criticize the company for potentially limiting access to birth control, including People for Bernie, a verified account of activists and organizers supporting Democratic presidential candidate Sen. Bernie SandersBernie SandersWarren leads Democratic field by 5 points in Wisconsin: poll Harris wins endorsement of former CBC Chair Marcia Fudge Ex-CIA chief worries campaigns falling short on cybersecurity MORE (I-Vt.).
Twitter user @minimandel1 used the hashtag to describe how she uses birth control to prevent hospitalization every month because of an ovarian cyst burst. Her clip was viewed more than 212,000 times.
Updated 4:38 p.m.