Italian fashion retailer Benetton Group SpA and Mattel Inc.- the company responsible for the Barbie doll – are to create a new line of clothing for girls called “Barbie Loves Benetton”. According to Benetton, who made the announcement this week, the line will feature fashion from “the world’s leading style capitals – London, Paris, New York and Stockholm” and four dolls.
The company said that the clothing line and special edition dolls will be sold in Benetton stores from 15 September as well as in toy stores. Benetton did not reveal the amount that the collaboration is expected to generate.
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