Anya Hindmarch x Kellogg’s

We’ve only just got used to seeing McDonald’s inspired clothing and
accessories via Moschino, and now designer Anya Hindmarch has launched a
collection of Kellog’s-inspired bags.

To go one step further, Hindmarch has also designed a limited edition of
cereal boxes that this week launch at Waitrose.

Customers are being given the chance to win a limited edition Anya
Hindmarch Featherweight Ebury handbag in a competition which involves
posting a picture or video clip featuring the cereal box on Instagram.

Commenting on the collaboration Hindmarch said: ”It was a natural
progression to develop actual cereals with Kellogg’s and Waitrose.
Craftsmanship and humour are at the heart of everything we do so an
opportunity to do something a little unexpected and fun always appeals to
me.”

Lizzie Willett, cereal buyer at Waitrose, added: “We’re excited to
exclusively offer our customers fashion flakes, which will no doubt be a
hit with fashion lovers. The iconic Kellogg’s characters, Tony the Tiger
and Cornelius the Cockerel, have been given a refreshing makeover by Anya
Hindmarch and we’re eager to see who will be the lucky winner of the Anya
Hindmarch Featherweight Ebury handbag.”
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